About
/ABOUT
Masterplace is an AI-powered edtech platform that connects experts with learners and drives social impact through crowdfunding and charitable projects.
For this project, I developed two distinct visual identities tailored to different directions of the brand.
Both systems include visual assets for social media, campaigns, and platform content, allowing Masterplace to communicate clearly and consistently across very different audiences and goals.
Educational platform
The first identity — for the core educational platform — was designed to strike a balance between digital innovation and the nostalgic feel of school and university life. I used paper textures, grid patterns, and warm academic tones to create a sense of familiarity within a tech-forward environment.
Colour palette
ASSETS
guide
Templates
The second identity — for the crowdfunding and social impact branch — took a louder, more rebellious approach. It features handwritten graffiti-style typography, bold color contrasts, and high-energy compositions to capture attention and inspire action.
Colour palette
ASSETS
GUIDE
TEMPLATES
