“Kotlety Atlety” (“Cutlets Athletes”) came to me to create a full brand from scratch — logo, color palette, assets, and so on. The goal was to craft a modern brand with a pinch of old money and sport chic style, while keeping it playful and not overly serious vibes. To reflect the modular nature of the project (where customers build their own meals), I designed a set of icons and color codes for menu categories. Patterns and icons were carefully thought out with future motion graphics in mind since the corner shop features wall-sized monitors, and the brand is also planning to develop an app and website.