For Virsta Beauty Clinic together with an agency, we came up with a unique concept that stands out from the polished image of a typical clinic. We decided to use natural textures to highlight the beauty of human skin and its natural essence. To enhance the sensory experience (since the clinic also sells natural skincare products), we incorporated water textures to reflect the effect of hydrated skin. Additionally, we decided to use some vintage celebrity imagery because they have more genuine and natural aesthetic overall. This was one of the few recent projects where I actively participated in creating social media posts, even though I had developed a system of templates for the social media team as usual. Supporting this concept required both a designer’s skill and some Photoshop knowledge. I also created some print materials — certificates and a small merch collection.